The Lobby is an ever-changing market place with selected international and Swedish brands and an Edit section curated by some of the most prominent people in the business.
First up for the Edit curation is Scandinavian MAN - a new type of platform that helps launch and market Nordic fashion and lifestyle brands to the world. The platform is rooted in Scandinavian values of style, innovation, and equality — and comes to live in a wide variety of formats. Like a luxurious biannual coffee table magazine, exciting event activations, and an online presence with newsletters, podcasts, articles, and social media.
Their first pop-up shop in The Lobby features ten Scandinavian brands, including Asket, CDLP, Chimi Eyewear, Electrolux, Filippa K, Les Deux, Nikolaj d´Étoiles, Norwegian Rain, Uniforms for the Dedicated, Velorbis among others. Read more about the brands here.
Scandinavian MAN will launch the second issue of their biannual fashion magazine in The Lobby on April 12th.