The Lobby is so much more than just a store
It is a concept house. A retail destination. An ever-changing market place with selected international and Scandinavian brands and an Edit section curated by some of the most prominent people in the business.
The Lobby sections
The Edit section of The Lobby has been curated and hosted by the fashion and lifestyle magazines Damernas Värld and Styleby. You'll find them infront of the big white wall next to Volvo's stand. There you can enjoy the latest fashion news and also buy both the magazines and Martina Bonnier's own fashion book; "Modehistoria för den kreativa modefashionistan 1940 - 1950-tal".
The Lobby Market
On the second floor we have both emerging brands such as SCHMECK and Cravingfor, but also more etablished brands like the Berlin placed interior design company; Urban Industrial. Other cool brands that you can find down here is the new hightech Swedish
jeweler Ve & Vile who prints your designed jewelry in a 3D printer - in solid gold!
Beside all the cool and futuristic shopping you can do, The Lobby also arrange events and activities – both in collaboration with the brands but also in our own manner. But we can also offer the space for external actors.
The next big thing
So if you are curious about the next big thing in tech, fashion, design or lifestyle – visit us at the hottest retail venue in the heart of Stockholm. Welcome to Regeringsgatan 61 in the Mood District.